The REDS store is located at 7 Tsar Kaloyan Street, in the heart of Sofia’s historic center. The boutique serves as the official showroom of REDS – a multi-brand store renowned for luxury gold and silver jewelry, watches, and accessories. Our carefully curated selection includes earrings, necklaces, bracelets, rings, and watches that will enhance your look, whether you are shopping for yourself or seeking a gift.

The interior combines a modern minimalist design with subtle luxury details. Exquisite diamond pieces are displayed in glass cases, while special displays showcase the latest collections from Bulgarian and international designers. Experienced consultants will assist you in choosing the perfect piece, explaining the purity of the metals and the concept behind each item.

Central Sofia is a vibrant blend of culture and commerce. Just a few steps from the store are the Rila Hotel and Balkan Hotel. The area is surrounded by ministries, museums, boutiques, independent theaters, and restaurants. Within walking distance are the National Opera, the National Theatre, Bulgaria Concert Hall, the National Stadium, the Alexander Nevsky Cathedral, the Russian Church, and the National Palace of Culture. Serdika Metro Station is about a five-minute walk away, and trams 10, 18, and 12 run from the Central Railway Station and Central Bus Station.

During your visit, you can explore the newest gold and silver collections, take advantage of exclusive promotions, and receive your purchases in elegant packaging.

Combine your shopping with a stroll along the nearby Vitosha Boulevard or a visit to the surrounding cafés and galleries. With its central location, expert staff, and carefully selected collections, the REDS store in Sofia is your destination for fine jewelry and an unforgettable shopping experience.