The REDS store in Paradise Center is located on the ground floor of the shopping center, situated at 100 Cherni Vrah Blvd. Here you will find an impressive collection of gold and silver jewelry, watches, and other luxury accessories. The assortment includes classic and modern earrings, necklaces, bracelets, and rings, as well as diamond and lab-grown stones. Each item is selected to highlight individual style – whether you are looking for an exquisite gift or an addition to your everyday outfit.

This location is an official representative of the brands SENSO, Cuori, Medusa Gioielli, and others, guaranteeing authentic quality and variety. Experienced consultants work in the store to help you choose the right size, material, and design. You can also receive advice regarding the maintenance and warranty of the products. Visitors often appreciate the calm atmosphere and luxurious interior with well-lit display cases and elegant design.

Paradise Center is one of the largest and most modern shopping complexes in Sofia. It is located at the southern entrance to the city and is easily accessible via Cherni Vrah Blvd and the Sofia ring road. The center offers underground and above-ground parking and has a direct connection to the "Vitosha" metro station, as well as several bus lines. In addition to numerous shops, Paradise Center features a cinema, fitness center, children's play area, and a wide dining zone – an ideal place to combine shopping with entertainment activities. Nearby are South Park, the Lozenets district, and Vitosha mountain, which offer opportunities for walks and relaxation.